Sunday, 27 October 2013

Fair is Lovely, Thin is Beautiful

Planning to buy the latest beauty cream...? Or may be, having a sip of green tea after a tiresome gym routine!

Which complexion do you own - Fair, medium fair / wheatish, dusky, dark?


They say, "Beauty lies not in eyes of beholder". If so, is it the societal pressure to be fair?

In a country where majority of people are dark skin, there is this preconceived notion that has been conditioned in the society to look fair and slim. In the current pretext, this is not only applicable for women but for men too. When it comes to songs, they sing-"Gori Gori", the pretty girl.

Why is it that it that whitening products in India have a 2000 crore industry? to add more, men are now joining women in the fairness bandwagon for the pro-fairness obsession that has now existed for decades.



Is the fairness industry itself fair or ugly?

Why is it that it that fair and lovely is the largest selling product in India than any other country and its sale is growing manifold every year? The TV ads selling fairness products link success and confidence to being fair. Forget about working hard, it's all about skin color.

While some Americans have made bitterly racist remarks about Miss America Nina Davuluri based on the color of her skin, it seems that people in India have problems with her dark skin as well.
When it comes to being thin, I seldom stick my eyeballs to posts over the internet and newspapers to find ways to loose weight.

We may ask ourselves a question - Why Do You Want To Be Slim?

Is it because you think you should? Because others have been pressuring you to? Because your doctor said so? Because you are getting married? Because you have a holiday? Because you think it will make you happy? Because you saw a holiday photo and was horrified? Because you want to wear clothes of your choice?Do you feel inferior or lose confidence in front of your slim friends? etc etc

With people starving for days and facing hectic exercise routines, things have clearly gone frighteningly awry. Locked in a battle with their own bodies, and trying to mould themselves into a shape they were never meant to be, many women lose touch with themselves, and what is truly right for them.


So the real question shouldn't be, 'can you be fat and happy?' but 'are you?'

We are quite simply not all meant to be the same, and it's time to celebrate and embrace diversity.

1 comment:

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